SWOT Analysis - Promotion & Marketing
 
Group 3 9 15 21 27 33 Rank
STRENGTHS              
Historic Buildings 5 2     5   2
Kirby Theater 4           0.7
Square Activities 3         5 1.3
City Calendar           4 0.7
Colleges 2 5 4 3 3 1 3
Arena           3 0.5
Transit System 1           0.2
Riverfront   4 2 2 2   1.7
Ethnic Diversity   3         0.5
Friendly–Small Town Feel   1         0.2
KOZ           2 0.2
Media     5       0.8
Citizen/Business Groups     3       0.5
Family-Oriented       5     0.8
Corporate/County Seat       1     0.2
Accessibility to I80/I81         4   0.7
Physical Layout       4 1   0.8
WEAKNESSES              
Cleanliness 5       4   1.5
Store Hours 4           0.7
Wage Tax 3           0.5
No Place For People 2           0.3
Lack of Imagination/Vision 1     5     1
Parking   5         0.8
Lack of Activities   4 5       1.5
No Outside Promotion   3       3 1
Poor Promotion of Downtown         1   0.2
Lack of Historical Promotion           5 0.8
Affordable Space   2         0.3
Lack of Web Site     4       0.7
Negative Attitudes     3       0.5
Fear of Change           4 0.7
Political Squabbling     2     2 0.7
Lack Of Leaders – Govt. - Private       4     0.7
Lack of Retail       2     0.3
Poor Lighting         5   0.8
Perception of Crime         3   0.5
Local Government         2   0.3
Lack of Plan       3     0.5
OPPORTUNITIES              
Riverfront Development 5 3 2 4 4 2 3.3
Trollies 4           0.7
Weekend Packages           5 0.8
Landscaping 3           0.5
Niche Stores, Restaurants, Theaters 2       2 4 1.3
Sterling/Historic District 1           0.2
Use of Public Square         3   0.5
Promotion of Space   4 3   5   2
Ethnic Heritage Festivals   2         0.3
General Image Enhancement   5         0.8
Technological Infrastructure     5       0.8
Tri-State Target Markets           3 0.5
Event Hot Line     4       0.7
College Activities       3     0.5
Celebrate Diversity       2     0.3
Great Valley Plan       5     0.8
THREATS              
Regional Malls 5     5     1.7
Zoning Laws 4           0.7
Absentee Landlords 3           0.5
Crime - Dirt 2           0.3
Lack of Finance   5         0.7
Lack of Cooperation   4     4   1.3
Declining Population   3         0.5
Shrinking Tax Base           5 0.8
Accessibilty     5       0.8
High Air Fares           3 0.5
Non-Downtown KOZ Sites           4 0.7
Lack of Implementation     4       0.7
Lack of Response/Pride     3   3   1
Dirty River         5   0.8
Empty Buildings           4 0.7
Building Deterioration       4     0.7
Exodus of Young People       3     0.5
Lack of Sustained Leadership       2     0.3
 
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