Strengths Weaknesses Opportunities Threats (SWOT) Analysis Summary of the
Six Categories of Perception and Vision
- Design
-
- Strengths
- Historic Value, Public Square, Riverfront. College/University
Campuses
- Weaknesses
- No Long Range Plan
- Lack of Downtown Landscaping
- Opportunities
- Riverfront Development
- Re-Use of Old Buildings
- Threats
-
- Declining Population
- Lack of Ownership Code Improvements
- Tabular Results
- Organization
-
- Strengths
-
- Community Concern
- Higher Education Community
- Weaknesses
-
- Lack of Leadership
- No Master Plan
- Lack of Bus.-Gov.-Edu. Cooperation
- Opportunities
-
- Joint City / Higher Ed. Task Force
- New Master Plan with New Ideas
- Threats
-
- Lack of Master Plan
- Declining Population
- Tabular Results
- Promotion & Marketing
-
- Strengths
-
- Historic Buildings
- Public Square Activities
- Riverfront
- Weaknesses
-
- Cleanliness
- Lack of Imagination/Vision
- Lack of Outside Promotion/Activities
- Opportunities
-
- Riverfront Development
- Niche Retail & Restaurants
- Promotion of Available Space
- Threats
-
- Regional Malls
- Lack Of Response / Lack of Pride
- Tabular Results
- Economic Restructuring
-
- Strengths
-
- Public Square / Parks
- Good Building Stock
- Good Labor Pool
- Location
- Weaknesses
-
- Lack of Parking
- Lack of Cooperation
- Opportunities
-
- Available Real Estate
- Sterling Hotel Redevelopment
- Independent Planner
- Riverfront
- Threats
-
- Declining Population
- Lack of Cooperation
- Exodus of Young People
- Tabular Results
- Safe & Clean
-
- Strengths
-
- Public Square
- Riverfront
- Proximity of Police Department
- Clean College/ University Campuses
- Weaknesses
-
- Lack of Foot Patrol
- Poor Lighting - No Cleaning Strategy
- Deserted Buildings After 5 PM
- Opportunities
-
- College Integration
- Increased Police Presence
- Threats
-
- Negative Attitude / Apathy
- Deteriorating Buildings
Tabular Results
- Attitudes
-
- Strengths
-
- Ethnic Heritage
- Pleasant Surroundings
- Caring Volunteers
- Weaknesses
-
- Politically Divided
- Negative Press
- Resistance to Change
- Opportunities
-
- Riverfront
- Embrace College Students
- Threats
-
- Resistance to Change
- Cost to Restore Quality of Life
- Tabular Results
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