GIS in Business and Marketing

Marketing relies on data that characterizes a target area. GIS adds a new dimension to business by literally providing a picture of the data in a geographic context. The MAP Center's regional business section is an example of this new way of looking at marketing data.

Economic analysis - New Foreign Direct Investment in Pennsylvania 1989-94 - a study by Margarita Rose, Ph.D. and Bindu Vyas, Ph.D. - was presented at the 2000 annual conference of the Pennsylvania Economic Association.

A related study, Foreign Companies in Pennsylvania, 2000 was presented in the Netherlands on December 12, 2000 by Dr. Vyas.